Gordon Selected As Sports Ethics Fellow

KINGSTON, R.I.- - The Institute for International Sport (IIS) has selected Jeff Gordon as a 2002 Sports Ethics Fellow (SEF) as part of the 12th annual National Sportsmanship Day (NSD) celebration to be held on Tuesday, March 5. Gordon joins David Robinson of the San Antonio Spurs, and 13 others to be released on February 26, on the list of 2002 SEFs.

Each year the NSD selection committee recognizes approximately 10-15 SEFs for having distinguished themselves in the realm of ethics, sportsmanship and fair play. The prestigious list of past SEFs includes Grant Hill, Mia Hamm, Kirby Puckett, Sergei Fedorov, Joe Paterno, Bonnie Blair, and Carl Lewis. SEFs are just one part of National Sportsmanship Day, a program that has been celebrated by more than 25 million people from all 50 US states and more than 100 countries over the past eleven years.

Only the third driver, along with Dale Earnhardt and Richard Petty, to win four NASCAR Winston Cup titles (2001, 1998, 1997 and 1995), Gordon is one of the most philanthropic drivers on the NASCAR circuit. Gordon was recognized as the True Value Man of the Year in 1996 and 2001 for his charity work, and was the 1997 NASCAR Winston Cup Illustrated Person of the Year.

Along with his wife Brooke, Gordon established the Jeff Gordon Foundation in December of 1999. The foundation is dedicated to helping support the physical, social and intellectual needs of children and their families throughout the United States by supporting four charities that represent Jeff and Brooke’s commitment assist others. The charities are: The Leukemia & Lymphoma Society, The Make-A-Wish Foundation, Riley Hospital for Children (Indianapolis, IN) and the Marrow Foundation.

Located on the campus of the University of Rhode Island, the Institute for International Sport was founded in 1986. Administering more than 10 international programs, including National Sportsmanship Day, that reach over 180 countries on six continents, the Institute uses sport and the cultural arts to promote goodwill among future world leaders.

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