Random News - May 2000

Signed and Delivered
WILMINGTON, DE. (May 27)- - DuPont announced that the company will remain as the primary sponsor on Jeff Gordon's #24 Chevrolet thru the 2005 season. To commemorate the occasion, Gordon drove a 'signature car' in the Coca Cola 600. The signatures of Gordon, car owner Rick Hendrick, and DuPont Performance Coatings President Lou Savelli adorned the upper part of the hood of the car painted like the one Gordon drove in The Winston. Financial terms of the agreement were not disclosed. But rest assured, the bank account swelled with this one.

High Stakes Bidding
HARRISBURG, N.C. (May 24)- - To help raise money for the Hendrick Marrow Program, Hendrick Motorsports has joined with to auction off one of Jeff Gordon's #24 Chevrolets. The car on auction is one that Gordon drove to victory in the 1996 Diehard 500 and the 1997 Busch Clash. Bidding on Gordon's race car started at $40,000 on Wednesday. The auction will conclude on June 7. All proceeds from the auction of the car, as well as a special edition 2000 Jeff Gordon Chevrolet Signature Monte Carlo and a variety of other memorabilia donated by the three-time series champion, will benefit the Hendrick Marrow Program.

Stars On The Water
ISLAMORADA, FLA. (May 20)- - Jeff Gordon received an award on Friday from Bombardier Recreational Products and the National Safe Boating Council in recognition of his contributions to boating safety. Gordon has filmed several public service announcements advocating boating safety over the past five years.In addition to the award, Gordon was presented with a special edition Sea Doo GSX model watercraft, painted like the DuPont Chevrolet. The watercraft will be available for auction on eBay starting July 21. Proceeds will go to the Jeff Gordon Foundation.

Dover Over Rome
SMYRNA, DE. (May 9)- - Jeff Gordon tested at Dover Downs International Speedway on Monday, May 8 amid 93 degree heat. Gordon drove a primer black Chevrolet with a red "24" on the door. Though he wanted to participate in the Goodyear tire test at the track, he didn't originally plan to be in Blue Hen Country on that afternoon. He had originally planned a vacation in Italy with his wife Brooke. "I haven't had the opportunity to do a tire test in a while and I feel like we've missed the boat on some of the tires Goodyear has developed recently," Gordon said. Nonetheless, he tried to get the date changed. "I called to see if I could get in touch with someone in the marketing department and I told them who I was. They put me on hold for quite a while. They thought for sure it wasn't me. I had to give them numbers, contacts, practically my whole Social Security number to make them do a background check for them to know it was me," Gordon said. Despite his efforts the testing date was not changed and Gordon rescheduled the trip to Italy for the off-season. (Delaware News)

Cereal Box Model
GULF STREAM, FLA. (May 5)- - Jeff Gordon will be featured on boxes of Racing Apple Jacks cereal. Kellogg's has introduced a limited edition of the cereal now on grocery shelves through mid-June. The "new look" Apple Jacks feature the addition of red and blue, and yellow and red swirls. The package shines with patterned holographic rainbow foil and embossing and includes a NASCAR schedule on the back. "Jeff Gordon has huge appeal for this market, and we believe the addition of unique red, blue and yellow Jacks and the one-of-a-kind holographic foil pack will help bring excitement to the category this spring," Kelloggs Vice President of U.S. Cereal Marketing Paul Norman said.

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