The Way To Sesame Street

CHARLOTTE, N.C.- - Jeff Gordon has found the way to Sesame Street. Gordon has teamed up with Sesame Street to raise money for The Jeff Gordon Foundation dedicated to awarding grants to needy and worthy causes. The "2002 Jeff Gordon Foundation-Sesame Street" car features Sesame Street's Elmo. This specially designed collector's car will not be raced in competition. Action Performance will create the diecast replicas of the "2002 Jeff Gordon Foundation-Sesame Street" car, which will be released for sale in August 2002.

"This is an exciting opportunity for the Foundation to form a partnership with Sesame Street, one of the most beloved children's television programs for over 30 years. This relationship continues the work of the Foundation to focus our attention on children," Gordon said. The Jeff Gordon Foundation established in December of 1999, supports children and families in need. The Foundation is a non-profit organization that benefits The Leukemia & Lymphoma Society, The Make-A-Wish Foundation, The Marrow Foundation, and the Riley Hospital for Children.

"Sharing a similar mission, we are proud to support The Jeff Gordon Foundation in helping meet the physical, social and intellectual needs of children and their families," said Liz Kalodner, Sesame Workshop's Senior Vice President and General Manager, Global Consumer Products and International TV Distribution. The initial 2001 diecast program was a great success for The Jeff Gordon Foundation generating over $200,000 for charity.

2002 Sesame Street car

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