Random News - March 1999

Shuffling At DuPont
WILMINGTON, DE. (March 26)- - The primary sponsor on Jeff Gordon's car, DuPont Automotive Finishes, has had a busy month. In early March, DuPont announced the completion of its acquisition of Herberts, the coatings subsidiary of Hoechst AG. Lou Savelli, who had represented Automotive Finishes at the Winston Cup banquet, was named President of the combined business, DuPont Performance Coatings. Last week, Douglas Moore was named vice president of DuPont Automotive Finishes for North and South America. He succeeds Roszann Graham, who moved to another DuPont business. Graham, along with Savelli, had long been associated with the Automotive Finishes division of the company and had attended the Winston Cup awards banquet to accept the Winston Cup title on behalf of Gordon's sponsor.

The Rear Decklid
HARRISBURG, N.C. (March 24)- - Ever since Jeff Gordon first broke into Winston Cup racing in November 1992, the Automotive Finishes division of DuPont has been the main sponsor on the car. For 1999, associate sponsorship comes from Pepsi, Quaker State, GMAC, Advance Auto Parts, SDRC's I-Deas, and Pedigree among others. On the rear decklid this season, other aspects of the DuPont company will be promoted. The full season chart shows which DuPont companies that will be featured on the rear decklid area of Jeff's car in each event this season.

+DuPont companies on the rear decklid

Behind Closed Doors
HAMPTON, GA. (March 16)- - Joan Lunden, host of the ABC show 'Behind Closed Doors,' was in Jeff Gordon's pit area during Sunday's Atlanta 500. She watched Gordon pass Bobby Labonte late in the event to win his second race of 1999 and the 44th of his career. Lunden was working on an interview with Gordon, which will air on her show in approximately six weeks.

Cereal Box Model
ATLANTA, GA. (March 12)- - Jeff Gordon stopped by an Atlanta elementary school on Wednesday where he urged students to start the day with a healthy breakfast. Gordon's appearance at the Kellogg's K-sentials Breakfast Challenge following National School Breakfast Week, reinforced that children need to eat breakfast every day. "A breakfast with K-sentials only from Kellogg is a great way to get started," Gordon told Morningside Elementary School students. Joining Gordon at the school was Tony the Tiger, who will team up with Gordon on a new Kellogg's Frosted Flakes box next month. Cereals in the new Kellogg's K-sentials product portfolio were created to help address the nutrition gap. They feature cereals fortified with iron, zinc and calcium.

In A Different Light
INDIANAPOLIS, IN. (March 12)- - From June 3rd thru June 6th, evangelist Billy Graham will conduct a series of prayer gatherings at the RCA Dome in Indianapolis, Indiana. Jeff Gordon will speak to the crowd before the service on Friday, June 4th at the Indiana Billy Graham Crusade. Gordon is scheduled to qualify at Dover Downs in Delaware and fly to Indianapolis for the 7 pm service. Admission to the service is free. All seating is based on a first-come, first-served basis. A free-will offering for Crusade expenses will be received.

'ESPN The Magazine' Features Gordon
NEW YORK, N.Y. (March 5)- - Jeff Gordon is featured on the cover of the March 8 issue of 'ESPN The Magazine.' 'ESPN The Magazine' is a provocative and innovative new sports publication. Full of insight, analysis, impact and wit, the oversized biweekly looks ahead to give fans a unique perspective on the world of sports. The caption on the cover reads, "How to catch NASCAR's Number 1 Driver Jeff Gordon in ESPN The Magazine's NASCAR '99 Preview."

Rusty Wallace : Unplugged
MOORESVILLE, N.C. (March 2)- - The moment the Daytona 500 ended, everyone wanted to ask Rusty Wallace about Jeff Gordon's pass on the apron with 11 laps remaining. In the garage area after the race, Wallace called the move "foolish." However, he recently changed his view. "I would have probably attempted the same move myself," Wallace said. "I would have hoped that if I was on the bottom, and I was going wide open and a car that I was racing would have moved up and gave me some room, too." Is he critical of Gordon's driving style? "I can't ever say anything bad about Jeff because he was aggressive with the move and it paid off for him and he won the race." Then Wallace added, "That kid has cost me more money than anybody in the world."

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